A customer who finds you on Google decides within a few seconds. If they don’t find what they are looking for, they go to a competitor. Your own website doesn’t need dozens of subpages — it just has to be clear and let people book straight away.
Checklist: what your website must have
- A clear headline — “Plumber in Brno and surroundings” says more than “Welcome to our website”.
- Services with indicative prices — even “from 590 CZK” is better than nothing. People don’t want to call just to ask about the price.
- A Book now button — visible at the top, not hidden in the footer.
- One-click contact — a phone number that can be dialled straight from a mobile.
- Where you operate — a map or a list of towns. It helps with search too.
- Photos of your work — real ones, not stock photos. Before and after works best.
- Customer reviews — two or three specific sentences from people with first names.
- Speed on mobile — most visitors come from a phone.
Don’t forget about Google
- Every page has its own title and a short description (meta description).
- Use the words people search for in your texts: your trade + your town.
- Connect your website to your business profile on Google Maps.
Tip: The best website copy is written by noting down the ten questions customers ask you most often — and answering them.
How to do it in Homeearly
Your website is built from the information you already have in the system — services, prices, contacts and the booking calendar. Pick a style for your trade, add photos and publish. Details on the Business website page.